I found this on Justfindit4U's blog and decided to share it with you too!
The LEGO VIP Program is our way of thanking you for shopping with us, at your local LEGO Store, through shop.LEGO.com or over the phone. Earn 1 point for every $1 you spend and for every 100 points we’ll give you $5 to spend on more sets for your favorite LEGO fan!